California State University-Stanislaus
MKT 3410: Basic Marketing [Sections 2 & 4]

Course Website Course Website
Help   My Notes   My Account   Logout
Course Website

bullet point Home
bullet point Instructor
bullet point Course Content
bullet point Student Handbook
bullet point Courses

Course Description
Marketing process with emphasis on the management point of view. Consideration is given to the role played by marketing in the economy, dynamics of consumer motivation and behavior, and problems including ethical considerations confronted by the business firm in establishing an overall marketing program.
Prerequisites: Junior standing, ACC 2130 and Econ 2510. (ACC 2130 may be taken concurrently).

Would you like to join the lively discussions going on now? Check out our intranets.

  • Marketing [enter here]

  • International Business [enter here]



    •

    This page has been viewed 2018 times since September 6, 2000.

    Home    Instructor    Course Content    Courses
    Please choose a section.

    Portions copyright ©2005 The McGraw-Hill Companies.
    Any use is subject to the Terms of Use and Privacy Policy.
    McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.